Société Générale

This enterprise solution enables real-time personalization of financial product advertisements, leveraging customer data and behavioral analytics to deliver targeted campaigns at scale.

Challenge

The client needed to unify multiple advertising APIs and credit-offer pipelines into one cohesive, real-time system capable of individual targeting at scale — without relying on third-party ad networks.

Our Approach

We created a modular backend platform that integrated customer profiles, real-time credit scoring, and campaign management through internal APIs. A CI/CD pipeline (Jenkins) automated testing and deployment, while Kubernetes ensured reliability during heavy campaign loads.

We also implemented behavioral analytics to measure engagement and feed machine-learning models for dynamic ad placement.

Results

• Automated personalized ad delivery for millions of clients
• Reduced campaign setup time from days to minutes
• Unified data from 3 separate systems into one monitored backend
• Integrated reporting dashboards for conversion and performance

Technical Stack

Why it Matters

This project strengthened our understanding of real-time personalization and API orchestration, both of which we now apply when building CRM and automation systems for startups that want enterprise-level intelligence at startup speed.