Inquiry intake & routing
Universal intake from website, WhatsApp, Instagram, OTA messages, and email. Automated routing to the right agent by district, budget, or property type.
Service · Sales & CRM SystemsSales & CRM Systems
Sales & CRM Systems
for hospitality & real estate
Structured inquiry routing, agent ownership, transparent pipelines, and WhatsApp integration — so your inbox stops being your CRM.
H-Studio Indonesia · Plate set 2026Bali · APAC
Overview
Most teams use a CRM. Very few have a sales infrastructure.
A CRM alone does not fix lost inquiries, unclear agent ownership, fragmented WhatsApp threads, or manual follow-ups. We design the workflow from inquiry to closed deal, then we wire the CRM (HubSpot, Pipedrive, or custom) to that workflow — not the other way around.
from $1,000·4–8 weeks
01 / What we build
What we build
Pipeline architecture
Stage definitions that match how deals actually progress, with ownership rules, SLA tracking, and reporting that surfaces bottlenecks in real time.
WhatsApp as a channel
Two-way WhatsApp integration via the Business API — conversations logged to the CRM, templated quick replies, and automated follow-ups when leads go cold.
Sales reporting
Live dashboards for revenue, agent performance, conversion by channel, and lead-quality scoring — the data you need to coach a team.
01 · How we start
Every engagement starts with clear scope.
Some projects begin with a short System Audit. Others with a focused website, booking platform, CRM, or custom portal. In every case we define the flow, system logic, responsibilities, and delivery plan before production work starts.
5 days
Architecture Sprint, optional
€5k+
Focused builds
1 studio
Scope, build and handover
01 · Phase
Workflows & data mapped
We document workflows, roles, data and integrations with you.
02 · Phase
Scope & delivery plan
Scope, system logic and the delivery plan are signed off before any code.
03 · Phase
Production build
Implementation with hosting, monitoring and analytics from day one.
04 · Phase
Handover
Hand-off including documentation — your team can own and extend it.
Questions we often get
Scenarios where teams like yours reach out.
Scenario · 01
“Can you work with our existing CRM?”
In many cases, yes. The first goal is to design the sales workflow correctly. If the current CRM (HubSpot, Pipedrive, Bitrix24, etc.) can support that structure, we keep it and improve the surrounding system.
Scenario · 02
“Is this only for real estate teams?”
No. It is also relevant for hospitality operators handling high-intent inquiries, reservation coordination, and multi-channel follow-up.
Scenario · 03
“What changes first in a typical rollout?”
Usually inquiry intake, stage definitions, ownership rules, and reporting visibility. Those changes create the biggest operational gain before deeper automation is added.
Scenario · 04
“How long until WhatsApp Business API is verified and live?”
Meta's BSP verification typically takes 5–10 business days once the legal docs are submitted. We run that paperwork in parallel with the CRM build, so the channel is live the same week the rest of the system ships.
Scenario · 05
“Do you migrate historical leads from spreadsheets and email threads?”
Yes. A migration step is part of every CRM rebuild — we deduplicate, attribute by source where possible, tag historical buyers vs cold leads, and load them into the right pipeline stage. Nothing critical is left in a spreadsheet.
How we deliver
How we deliver
01 · Read
Discovery & Audit
Operations mapping, inquiry channels, competitor scan and an agreed information architecture before any design starts.
02 · Read
Design & Prototype
Design system on semantic tokens, key pages prototyped, content validated with your team before engineering kicks off.
03 · Read
Engineering & QA
Iterative releases on staging. You can click through every feature before it moves to production.
04 · Read
Launch & Operate
Cutover to production, health-probe monitoring, and optimisation against real booking and conversion data once it is live.
Why H-Studio
An engineering studio — not an agency.
- 01
Workflow before tool
We map how deals actually move — inquiry sources, stage gates, agent ownership, escalation rules — before deciding HubSpot vs Pipedrive vs custom. The tool is the last decision, not the first.
- 02
WhatsApp Business API, properly
Verified BSP onboarding, template approvals, opt-in handling, and CRM logging — not a Twilio bolt-on. Conversations stay searchable, attributable, and compliant with WhatsApp's commerce policy.
- 03
Multilingual lead handling
Inquiries arrive in EN, ID, sometimes Mandarin or Russian. Routing rules read the language tag and assign to an agent who actually replies in that language — not a generic round-robin.
- 04
Visibility for the head of sales
Live pipeline value, conversion by source, agent SLA compliance, and lost-reason analysis — the dashboards a sales lead opens every morning, not a quarterly report nobody reads.
What operators usually ask.
Get started · 011
Let’s build what
moves you forward.
From idea to infrastructure — we help you design, launch, and scale systems that perform.